"Discover Exactly
How this Little Known System
Takes Your Company to
Breakthrough Sales and Profits,
Even in Challenging Times!"

"At last, the facts you need to know
to get in the driver's seat and stay there."

  How do you get customers to do business with your company, instead of your competition?  Customers give their business to the company that solves their problem, fulfills their desires and gives them the best value for their dollar.

  When customers know that you have their best interests at heart it's a very strong inducement to do business with you.  Whether your customer is an end user consumer or another business, it's still a human being making the buying decision.

  You must know exactly what your customers want, don’t want, and fear.  More than at any time in recent history, it's crucial that you know precisely what's in the minds and hearts of your existing customers and prospects.  When you apply an intimate knowledge and understanding of your customers, you create unbeatable competitive advantage.

  The secret is to build quality relationships and leverage that in-depth understanding of your market, not just make transactions.  Are your customers raving fans who won’t take their business elsewhere, even when it might be cheaper - even when they're concerned about money?  Business is people.  People make decisions emotionally.  Relationships are the key.  Exploration and engagement with your current and potential customers is the path to success!

  You can’t connect powerfully with your customers if you don’t have an intimate knowledge of what they want.  And, what they want is very often different from what you think they need!

• You’re tired of your sales being down, and you want to ramp them back up

• You’re doing OK, but you could be doing a lot better in sales… and profits

• You want more market share, you’re sick of losing out to competitors

• You’d like to be more confident that your products and services are what the market really wants and will pay for

• You need a better understanding of your customers’ problems, including exactly what will make them buy from you instead of your competition

• You want an economical, effective channel to reach your prospects

• You're concerned that your customers might shop for the cheapest solution rather than staying loyal to you

• You want more raving fan customers making enthusiastic referrals

• You’re focused on leveraging your marketing dollars for optimal impact

• You need to improve your customer retention rate

• You’re doing well and you want to ensure that continues and increases

  I'll help you build a strategic relationship with your customers and your broader marketplace - quickly, easily and economically.

  Hello, I'm Marie Kane and I've been a strategic business consultant for more than 25 years.  In that time, I've helped clients work with customers, prospects, citizens, employees and teams within companies.  I worked with many executive teams in strategic thinking and planing.  I've run a large organization and been an entrepreneur.  I know exactly what it's like to deal with the realities of business every day.  I'll help you engage your customers and your marketplace more effectively today, so that you're celebrating the positive impact on your sales and bottom line tomorrow!

Let me tell you a story

  Company One has launched a new product that they’ve put tons of money into developing and marketing. Customers are indifferent. Sales are a lot lower than expected. The impact on the bottom line of the company is serious and the news in the business press is affecting their credibility in the industry.  This has caused new customers to shy away and their sales to fall even further. The downward spiral is picking up speed and the outlook is not good unless they get things turned around soon.  Now, think about your company for a moment.

  Let’s take a look at another company.

   Company Two is doing pretty well.  They are not celebrating their best year ever, but their sales are respectable and their profits good enough. Things have been challenging for them and they are pleased to be doing better than other companies in their industry. They do have questions about the future. Their industry is undergoing change and their target market’s expectations have changed even more. They want to be sure they are positioned for future success. They do not want to be lulled into a false sense of security just because they are stable at the present

Company Three launched a new product successfully and thought they had it made.  Initial sales exceeded their wildest expectations.  Unfortunately, within three months of the product launch, customer service crashed because they weren’t prepared for what their customers expected, in fact, demanded.  The more the complaint rate soared, the more their credibility sank.  This sucked attention away attention from the other parts of their business, which then began to suffer as well.  As consumer confidence eroded, so did their bottom line.  What started out as a shinning triumph turned into an expensive nightmare, bad for their bottom line and their reputation.

   Company Four aspired to be the leader in their market, but they were struggling with customer retention.  The solution they initially intended was to launch a new product.  They had their minds almost made up on what that would be, but decided they needed to check things out further with the market first.

   As a result, they discovered that the product they were planning to build, one that was going to cost a substantial amount of time and money, was not the product that their customers wanted. So, they not only avoided wasting all that time and money, but in the process, they discovered exactly what their customers did want in both product and service. 

   What did they do then? They built and launched that product and their sales increased significantly.  They followed up with their customers and prospects on a regular basis, gathering great market intelligence on exactly how to improve their product and service.  They entered into an ongoing dialogue with their customers.

   Based on the customer feedback, they improved their product and service.  Their sales rose yet again.  Because of their ongoing dialogue with their customers and the marketplace, they discovered that there was a demand for an entire new suite of products that was a perfect fit with their company's focus and expertise.

   They implemented a two-year development process to bring out three additional new products. During that time they stayed in close contact with their current and prospective customers via surveys and updates on the results of those surveys.  Through that process, they developed a list of people anxiously awaiting the product releases.  This is pure gold - people lining up to eagerly hand you their money.

   They successfully launched all three of those products because they knew exactly what their customers wanted and how they wanted it delivered and supported. Their new products and their customer service got rave reviews.  Sales increased enormously and the profitability of the company soared.

Click play button below to view the 3 minute video.

  This is NOT just about "surveys" as you've always thought of them.  This is a comprehensive strategy and system that will make a serious positive impact on your bottom line, starting now.

  It includes methods that are simple and quick and don't require a lot of money or time.  In fact, some of these methods you likely wouldn't think of as "surveys" at all.

  Strategic, little known applications of market and customer surveys will have a powerful, positive impact on your business.  The Market Survey Mastery System builds sales, profits and relationships for your company.  It's much more than just "how to" information on doing surveys.

   Here's what businesses want market intelligence to do for them:

   Imagine understanding your customers' wants, desires and fears so well that you take extremely focused, highly profitable action.  You're driving more sales and keeping your customers longer.  The lifetime value of your customers is much higher and your profits are much greater, now and in the future.

 

"Market Survey Mastery is a Complete Solution"

	It’s not just about asking questions
	It’s about giving value
	It’s not just about single events
	It’s about building relationships
	It’s about win-win

Accelerate Your Growth With Market Survey Mastery!

"What's your company's story?"

"You know the secret to success in business!"

• "It's knowing your customers' wants, needs, and fears exactly and providing the products and services that match them every single time."

• "Knowledge is power!"

• "How do you gain this knowledge about your marketplace?  You ask them!"

   You may have done market research using surveys, or other techniques, for gathering
information about the wants, desires and fears of your target customers. 

BUT . . . . . . .

"Did you build long lasting, loyal customer relationships as a result?"

  Maybe you already do market and customer surveys by outsourcing them.  If so, congratulations!  You're already using at least part of this strategy.  Ask yourself these questions.

   Am I only gathering information or am I using the survey process to build a relationship with my market and my customers?

  Do I know enough about the survey process to get the most out of my relationship with my outsource survey vendor?  Can I give clear, focused input and make the best use of the output?  If you outsource your surveys, then Market Survey Mastery makes the most of that investment.

  Maybe your business is doing really well, but you want more!

"What if you can easily become a master
 at strategically using survey dialogues 
to grow your sales, increase your profits
and build strong competitive advantage?"

   The Market Survey Mastery strategic approach to market surveys goes well beyond doing and analyzing a survey.  It shows you how surveys can be a powerful tool in building market and customer relationships and shaping everything that you do in your business.  It makes it easy to use a high-impact survey process to grow your business now, while simultaneously building the foundation for a dynamite future.

"Market Survey Mastery drives sales
 and profits that you’ve only dreamed
 of until now!"  Picture this as a 
description of your company ...

• You've grown your sales and your profits exponentially

• You know your customers’ and your prospects’ wants, needs, desires, and fears

• Your product development is tailored precisely to your market's issues

• You offer only products and services that your customers are willing to pay for now

• You get great return on investment from laser focused marketing campaigns

• You've built a strong foundation for the future

• You have enormous trust and credibility with your customer base

• Your referral rate is constantly growing

• You have greatly increased repeat business

• Your customer retention rate is terrific

• It's easy to get ongoing input from your customers because of your strong relationship with them

• You have an incredibly motivated sales force

• You consistently beat your competition by a wide margin

• You're a leader in your industry and your market

• Stockholders, family members and employees are really happy

• High quality job applicants are beating down your door

• Customers passionately refer others - they're your best sales force!

"Market Survey Mastery supercharges your business!"

There are three Market Survey Mastery Components:

1.  The proprietary Market IQ Assessment, which is a two part self-assessment that allows you to evaluate how well you know your customers and market, as well as what you're doing to stay on top of this knowledge.  You get an immediate boost on improving your market knowledge and business results just from taking action based on your assessment results.

   You're able to access this powerful assessment online and have your scores emailed to you, including all the questions.  You're also able to access this assessment repeatedly so that you can check your progress any time you desire.  This also makes an excellent guideline for strategic group discussions about your market intelligence gathering approaches and your current knowledge of and relationship with your target market and current customers.

2.  The Market Survey Mastery Enterprise System, which includes everything you need to connect with your market and customers in ways you never have before.

  This is a comprehensive system and toolkit for using customer and market surveys to build your business. It shows you everything you need to know to implement this sales and profit building strategy.

  It will enable you to develop in-depth ability in-house to effectively and strategically use market surveys in your business.  It includes comprehensive conceptual and how to information so that you can not only use the pre-done surveys that are included, but also create any survey you need at will.

   The pre-done surveys cover a variety of situations.  You simply customize them for your company.  This allows you to launch this strategy immediately and reap the benefits much sooner.  A comprehensive action guide leads you step-by-step through the process to effectively utilize market surveys.  The relationship building opportunities are explained.

   This system also includes multiple interviews with other experts discussing real world use of market surveys.

3.  Live, monthly group phone consultation sessions for one year are included.  These alone are worth the investment.  You get expert, strategically focused input to create and implement your individual market survey strategies.  Multiple departments, like Customer Service and Marketing can join the calls as needed.  You can ask for input on both market intelligence and customer service surveys.  You discover creative ways to use this strategy based on what others share or ask on these group calls. 

You get strategic thinking and market surveys combined!

  Marie Kane is an experienced strategic thinking and operational planning consultant, who brings those skills to these group phone consultations.  She shows you how to fully integrate your long-term business direction with a strategically focused customer and market survey system.  Marie helps you most effectively apply the operational and strategic insights discovered from your ongoing survey system.  You won't find this combination of more than 25 years of survey and strategic thinking expertise anywhere else.

  In the group consultation sessions, you'll:

• Focus your survey strategy for maximum returns

• Get help with question development

• Explore effective ways to reach your target audience

• Get input on analyzing your survey results

• Brainstorm best ways to follow up on your specific survey results

• Explore how best to use your survey results for maximum ROI

• Get tips from other group members on what worked for them

• And much more!

Here's an overview of what components are included
in the Market Survey Mastery Enterprise System.

Market Survey Mastery Enterprise System Component
Quick Start Guide – An overview of market survey use, instructions and samples on how to pretest your survey and a turnkey system of pre-prepared surveys in all four of these areas: Current products and services New products and services General market research Checking customer satisfaction levels
Survey Project Action Guide – workbook for creating and managing survey campaigns covering all the steps and issues to address that leads you through the process so that you can create your surveys one easy step at a time
Survey Project Action Guide - Audio Companion, Narrated commentary and explanation through the Guide with extra tips by Marie. Can be used to orient multiple employees in how to do a market or customer survey correctly
Brief interview with Marie Kane on using surveys to build relationships plus PDF transcript
Market IQ System – Proprietary two part assessment which allows you to evaluate how well you know your customers and market and your system for gathering market intelligence
Special Report – Avoid the Fifteen Most Common Pitfalls and Mistakes in Doing Market Surveys
Special Report – Keys to Maximizing the Benefits from Your Market Survey System
Special Report – How You Can Use Market and Customer Surveys to Create Profitable, Enduring Relationships with Your Target Market
Special Report – The Three Ways That Implementing Strategic Market Surveys Will Drive Up Your Sales
Comprehensive Manual for Market Surveys - conceptual and how to guide from A to Z covers advantages to using market surveys, target market identification, determining survey sample needed, distribution and data collection options, getting participants, survey design, pre-testing your survey, data gathering and analysis options, creating an ongoing survey system
Video Executive Summary of Comprehensive Manual for Market Surveys with extra tips from Marie – can be used for individual or group review of the keys to creating and using market surveys effectively
MP3 Audio Executive Summary of Comprehensive Manual for Market Surveys – can also download to MP3 players for listening outside the office or make use of commute time by tying MP3 player into car radio
The Survey Question and Response Scale Library – Over 300 survey questions and over 100 response sets for use in creating original surveys for multiple different situations
80 minute interview on real world applications of market surveys with Rick Jorgenson, sales and marketing expert for both online and offline businesses for over 20 years plus PDF transcript
65 minute interview with renowned Business Mentor, Terry Dean. Terry discusses expertly leveraging the power of market surveys for both internet based and store front businesses from personal experience plus PDF transcript
75 minute interview with internationally renowned Nurture Marketing expert, Jim Cecil plus PDF transcript
60 minute interview with Marie by Ken Compton on using surveys in the home inspection business industry – a model for how other businesses can use it plus PDF transcript
90 minute interview with Mark Hendricks, one of the most widely respected and experienced internet marketing educators in the world plus PDF transcript
Marie's 2010 book Skyrocket Your Sales and Profits!  How to Know Your Customers Better Than They Know Themselves.  Included are the physical book and CD of the Audiobook as well as the downloadable Ebook and MP3 of the Audiobook.
Monthly group consultation Q & A calls on your specific surveys or survey strategies for one full year
Transcripts and MP3 recordings of the group phone consults
Access to membership site for online access to all parts of the product with the right to allow any employee in your company to access it. Complete online access allows you the flexibility to do things like download the MP3 audios to an MP3 player or have multiple people accessing the information
Online product updates
Additional tips sent to you periodically via email to help you on your way

Let's Summarize a Bit

What does the Enterprise System include?

	Understanding all the possible benefits of using surveys
	What are all the steps to address in a survey process
	Avoiding the 15 most common mistakes in doing surveys
	Target market identification for each survey
	Survey planning and management
	Using the provided pre-done surveys
	Building market and current customer relationships using surveys
	How to wring maximum benefit out of what you've uncovered
	Assessing your "Market IQ" - the level of your understanding of your market and  the systems you have in place to stay on top of this
	Understanding all the possible benefits of using surveys
	Information from leading marketers on real world applications of survey strategies
	How to design new surveys including detailed help on question creation
	In depth discussion on options for survey distribution and data collection
	In depth input on choices in structuring your data analysis
	Tips on how to do interview style surveys
	How to create a success system that builds ongoing positive momentum
	Group phone consultations with MP3 recordings and transcripts provided
	Physical as well as digital format
	Online access and free lifetime product updates

Now, let's look more closely at the physical components of the Market Survey Mastery Enterprise System that are shipped to your door AND provided digitally in the exclusive member area.

	The Market Survey Mastery Quick Start Guide gives you a simple, but powerful turn-key system that you can begin implementing within minutes once you have this product.  It doesn't require that you learn anything about how to create surveys correctly.  You're given a complete set of surveys ready to be easily customized by you.  Bonus instructions are included on how to sequence five of these surveys into a complete survey campaign for new product development. Surveys are included for getting input in four areas: Current products and services New products and services General market research Checking customer satisfaction levels
	The Survey Project Action Guide walks you through creating your own custom surveys for your business.  It leads you through each survey campaign step-by-step.  It insures that you have a well structured, properly focused survey every time.  If you started with the Quick Start Guide, when you're ready to do more, this guide will take you exactly where you need to go.
	The Survey Project Action Guide Companion Audio is designed so that you can play it separately while using the guide document on screen or printed out.  This allows you to use it early on while you are familiarizing yourself with the survey design process.  This audio not only comments on what you see in the guide, but offers additional tips as well for high impact survey use.
	The Market Survey Mastery Comprehensive Manual for Survey Mastery is a complete, practical "how to" guide.  It takes you by the hand and shows you step-by-step the most effective way to create and use surveys.  You can easily dip in to find the answers to your specific questions about survey creation.

Table of Contents
1.		Introduction
2.		Why do market research using surveys?
3.		Targeting your survey
4.		Recruiting participants
5.		Survey format and delivery methods
6.		Scheduling
7.		Sample size, response rates and incentives for participation
8.		Managing your survey project
9.		Ethical and privacy issues
10.		Creating your survey
11.		Pre-testing your survey
12.		Data analysis
Appendix
		A. Feedback Survey from Pretest Participants
		B. Cover Letter Samples
		C. Specific Recommendations for Conducting Interviews

	If you prefer video or you want the executive summary version, then this is for you.  In a little over an hour, this video will make you more knowledgeable and comfortable in using surveys to gather market intelligence than you could possibly have imagined!  It's quick and easy to review the key points while you listen to the special tips from Marie along the way.  As a bonus with this item you also get a text document that includes all the key points in the video, so that you don't have to take notes while you watch.    It's also an ideal way to brief your sales and marketing or customer service people so that they can participate most efficiently and effectively as you use this system to grow your sales and profits, as you build relationships with your current customers and broader market.
	If you prefer the flexibility of audio, so that you can listen in your car or office, then this audio executive summary of the key concepts from the Comprehensive Manual is for you! Listen on your computer or download it into your MP3 player to take walking or anywhere else you use your player.  In a little over an hour, this audio will have you vastly more knowledgeable and comfortable in using surveys for market intelligence gathering. Enjoy the special tips from Marie that are included along the way.
	The Survey Question and Response Scale Library contains over 300 correctly written sample questions and more than 100 correctly structured sample response scales, sorted by survey type like customer service or current product improvement.  You can use these as written or customize them to your particular situation.  When you're ready to create a custom survey that goes beyond the turnkey ones provided in the Quick Start Guide, it's as easy as choosing the questions you want to use and pairing them with the response scale that fits your situation.  You're able to create an expert level custom survey that accurately gets the information that you need.
	Special Report – Avoid the Fifteen Most Common Pitfalls and Mistakes in Doing Market Surveys
	Special Report – Keys to Maximizing the Benefits from Your Markety Survey System
	Special Report  – How You Can Use Market and Customer Surveys to Create Profitable, Enduring Relationships with Your Target Market
	Special Report  – The Three Ways That Implementing Strategic Market Surveys Will Drive Up Your Sales
	The "instant consultant" feature in the special reports provides specific questions and instructions for you to conduct internal company discussions on key topics in the report or for business owners’ planning purposes.
	Audio Interviews plus Transcripts
	Brief, high impact interview with Marie Kane on using surveys to build relationships.  You’ll never think about surveys the same way again! PDF transcript included.
	80 minute interview with Rick Jorgenson, sales and marketing expert for both online and offline businesses for over 20 years, whose experience includes online lead generation campaigns for Fortune 50 corporations as well as for small to medium size businesses.  Rick includes the secret to how he used surveys to vastly increase his conversion rate, creative ways to get the best lists for conducting market research and much more.  Includes PDF transcript.
	65 minute interview with renowned Business Mentor, Terry Dean. Terry discusses expertly leveraging the power of the internet.  He shares inside tips on how to be successful using surveys, with special attention to using surveys before you enter a new market and much, much more.  Terry gives practical real life suggestions for using surveys in both online and offline businesses.  Includes PDF transcript.
	75 minute interview where Marie talks with internationally renowned Nurture Marketing expert, Jim Cecil.  Together they explore what nurture marketing is and how surveys can be used naturally and powerfully as an integral part of a nurture marketing process.  Jim also shares some observations about surveys and businesses from his vast experience working internationally with businesses, both large and small for over 25 years.  Includes PDF transcript.
	60 minute interview of Marie Kane talking with Ken Compton on using surveys in the home inspection business.  Ken also shares his wisdom as a veteran in sales and marketing, coach to small business owners and business owner himself.  Marie includes tips on survey use in general as well as specifics for this industry, which can be generalized to similar small business situations.  Includes PDF transcript.
	90 minute interview with Mark Hendricks, one of the most widely respected and experienced internet marketing educators in the world, wherein he shares many secrets for using surveys in your online business.  This is invaluable information for internet based businesses and offline businesses desiring an effective online presence.  Includes PDF transcript.
	Marie's 2010 book Skyrocket Your Sales and Profits!  How to Know Your Customers Better Than They Know Themselves.  Included are the physical book and CD of the Audiobook as well as the downloadable Ebook and MP3 of the Audiobook.

 

The Market Survey Mastery Enterprise System Empowers You to:

• Expand your horizons on the use of surveys for growing and leveraging your target market and existing customer relationships

• Implement a market and customer survey system as part of your ongoing business growth and competitive edge strategy.  This includes, but is not limited to gathering market intelligence

• Work more effectively with an outside survey service, if your company is already doing surveys by outsourcing them, or you are considering this for at least part of your survey process.  Ensure that you're knowledgeable enough to get the best ROI by creating an ongoing system, participating competently in giving direction and specific input and by making the most of the discoveries from your survey process

 

"Apply Market Survey Mastery
to Grow Your Sales and Profits Now!"

To Access the Market Survey Mastery Enterprise System Now,  click here

  With the Market Survey Mastery Enterprise System in hand, you simply decide which of the many commercially available online software platforms that you want to use, if you're doing your surveys electronically.  We'll help you with recommendations on that.  Then implement your survey system and watch your sales and profits grow as a result! 

  Using surveys is easy once you know what to do and how to do it. Market Survey Mastery shows you how to easily use surveys to build powerful relationships with your market, so that you can create enormous competitive advantage.

Imagine How Your Business Has Taken Off
With Market Survey Mastery Because:

	Products and Services are targeted to what your current and prospective customers are already looking for and willing to pay for
	The system provides a vehicle for staying in touch with your prospects and existing customers
	The systems builds a relationship of trust and loyalty with your customers
	The system turbo-charges your business, whether you're a newcomer or an old hand
	The system improves the positioning of your business, regardless of how well or how poorly you're currently doing

The Market Survey Mastery System creates customer and market engagement!

Market Survey Mastery Works
Great for Both Online and Offline Businesses

Market Survey Mastery:

Grows your business more rapidly and successfully

Increases your profitability significantly

Optimizes your time and resources

Creates a foundation for ongoing success

   Market Survey Mastery, in concert with Market IQ, gives you the edge to accomplish your business goals. Now is the time to discover how this supremely effective system can make you very successful, year after year.

 

More on Free Updates

Free Updates

This system can pay for itself hundreds or thousands of times over in the business results you get.    In addition, you'll receive all future updates free.  You'll receive the same resources that those paying much more later on do.  Updates will be made available on the exclusive membership site and notices will be sent each time these become available.   Here are updates we're currently considering for 2010 with more to come! Additional checklists covering more aspects of the system as shown in the Comprehensive Manual for Survey Mastery Addition of more ready to use surveys to the Quick Start Guide A special report on some leading survey software platforms and the key differences, advantages and applications of each

"OK, so about now you’re asking, how much is 
this investment in my business going to be?"

   The regular investment for the Market Survey Mastery Enterprise System, including online access to all items, the physical product shipped to you, and the ongoing group consultations for 1 year will be $6997 plus shipping and tax, if applicable.

Special Offer!

  For a limited time only, I'm offering this at a special investment of $4997 for the Enterprise System (a savings of $2000).  Act now!

  Why am I making this special offer?  I'm making this a "no-brainer" because I want this powerful new system out in the marketplace as quickly and extensively as possible so that I can:

• Help more companies prosper sooner

• Get some great testimonials from the businesses that apply this system

• Get direct feedback from you, my customers, about what other help or information you need or want about this topic, so that I can provide it

Consider the Enormous Potential for Return on Your Investment

  As a savvy business person; you want to ensure that any investment you make in your business will have more than adequate returns. You know your company, so rather than giving you theoretical examples of what your return on investment in the Market Survey Mastery System might be, here’s an ROI calculator so that you can explore the impact for your company.  The calculator offers a broad range of annual sales from $1,000,000 up to $100,000,000.  If your annual sales exceed $100,000,000, please select that choice and multiply your results to adjust as needed.

ROI Calculator How Much Could Your Business' Sales and Profits Grow? Imagine you've applied these strategies in your business.  As a result, you've acted on highly targeted market intelligence and built stronger relationships with your customers and marketplace.  How much would you estimate your sales will increase as a result? Select number closest to your business' current annual sales: $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 $23,000,000 $26,000,000 $29,000,000 $32,000,000 $35,000,000 $38,000,000 $41,000,000 $44,000,000 $47,000,000 $50,000,000 $55,000,000 $60,000,000 $65,000,000 $70,000,000 $75,000,000 $80,000,000 $85,000,000 $90,000,000 $95,000,000 $100,000,000 Your projections for percent increase in sales from applying these strategies: 1% 3% 5% 10% 15% 20% 25% 30% (Feel free to experiment with various scenarios!) Results Based on your estimates, applying the strategies you discover in Market Survey Mastery could increase your business' revenues by   per year   Is this a good enough return on investment to warrant getting Market Survey Mastery? If yes, we welcome you aboard and we'll do everything in our power to support you so that your results exceed your expectations. Fasten your seatbelt, this is going to be a grand journey!

 

To Access the Market Survey Mastery Enterprise System Now,  click here

  Please don’t wait to reap the benefits with Market Survey Mastery, because you can be sure the competition is working on something right this minute to take some of your market share and steal away some of your existing customers!

 

"Asking better questions is the sure way to get better answers from the marketplace. The examples and many methods that you provide for extracting information are brilliant. This is a step-by-step executable program that every business owner should implement. The who, what, when, why and how is covered. You didn't miss anything! You have shown the way to use surveys to increase customer response and company profits exponentially."    -  David Bullock, Internationally known expert on testing market messages and improving sales and profits

Bonus Support!

  I’m dedicated to ensuring that you grow your sales and profits using this system.  I’ll be checking in with your company regularly via email to see how you’re doing.  I’ll also be sending additional tips on how to get going with this easily right away, as well as new strategies to apply in your market survey system.  And, remember, you get free lifetime updates immediately as they become available.

Super Bonus!

  As a special thank you I’ll give your company a free, individual phone consultation. You can make it 1:1 with a person of your choice in your company OR you can choose a conference call and involve several people. I’ll even record the call for you and provide you an MP3 recording of the call that you can play back anytime.

  You get a one hour consultation.  This complimentary consultation, for those who take action on this offer now, gets you extensive strategic thinking experience coupled with survey expertise.

"There’s nothing else on the market like this!"

  Take a giant step towards building your business and your profits now!  Let me team up with you to make your business hugely successful.

"Be the first to take advantage of this powerful system.
You owe it to yourself and your business!"

  Here’s another reason to act now.  If other people in your marketplace are applying the principles found in Market Survey Mastery, no matter how they know them, then they know what your market wants, needs and will pay for.  When they deliver it, you will have lost competitive advantage and all the sales and profits that go with it. 

This isn’t about me or this system.
It’s about how your company can drive the
sales and profits that you’ve always imagined.

We take several credit cards or you can pay by check

Visa, MasterCard, Discover, American Express and Paypal.

Yes, Marie ...  Count me in on the Market Survey Mastery System!  I want to start applying these powerful survey strategies to engage my market, grow my sales and profits, and build a stronger foundation for future success. Note: To provide online access and lifetime updates to your Market Survey Mastery we're using a membership site.  When you click below, you'll be taken to a sign up page first and then to the cart. Be sure to write down the user name and password you pick as you'll need them to log in to the download area.  Thanks! To get the Market Survey Mastery Enterprise System, click below: Regular Investment $6997 For a Limited Time Only $4997 Click Here to Add to Cart OR to Fax or Mail in your Order Click Here to Download the Order Form It's easy and safe to using our state-of-the-art, secure shopping cart 100% Secure Payment

"Don't Be Caught Short!"

  If your business isn't where you want it to be, nothing will ever change until you do something different.  If you’re currently losing money, you’ll go on losing money unless you change something.  There’s no treading water in business.  You swim or you sink, especially in today's market.

Market Survey Mastery:

• Turbo-charges your business

• Targets products and services to what your market wants and is willing to pay for

• Secures customers who know you, like you, trust you, and are loyal to you

  Picture this.  With the Market Survey Mastery System in your business toolkit, you're watching your sales and profits grow by leaps and bounds!

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Every day you don’t take action, you’re losing money and losing ground.

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  A portion of the proceeds from this product will go to Heifer International. For 60 years Heifer has been hugely successful in working with communities to end hunger and poverty and to care for the earth by providing livestock and the training to care for them. Heifer's strategy is to "pass on the gift."  As people share their animals’ offspring with others – along with their knowledge, resources, and skills – an expanding network of hope, dignity, and self-reliance is created that reaches around the globe.

Market Survey Mastery, Market IQ and all related offerings are marketed and sold through a licensing agreement with MarieJKane.com, L.L.C.  When you get these, your purchase or access is from MarieJKane.com, L.L.C.

About Marie

   Marie Kane has been a corporate consultant and executive coach since 1981. Her areas of expertise include survey use in market and customer surveys, leadership and management development, strategic thinking and planning, operational planning, results tracking, team development, change management and employee selection, retention and development.

Marie Kane

   Marie has worked with organizations from small to Fortune 500 corporations in both the public and private sectors in a variety of industries. She also volunteers her professional services to specific non-profit organizations as a contribution to the community.

Marie's work on Surveys, Teams, Leadership and other areas has been published by:

The Institute of Chartered Financial Analysts of India

Sabah Business, a business magazine published by one of the leading newspapers in Turkey

RMIT University (Melbourne, Australia) in their course BUSM1315 - Entrepreneurial Ventures 2

www.LeaderValues.com

The CEO Refresher at www.refresher.com/ceo.html

   Marie's work on the critical differences between teams and work groups appears in "Leadership in Project Management", to be published by Elsevier Butterworth-Heinemann, Oxford, England, in January 2006.

   Capital Magazine, which has a circulation of 40,000 to business leaders in the Middle East, Africa, India, Pakistan and the CIS each month has published several articles on using marketing surveys by Marie.

Testimonials for Market Survey Mastery

Marie, thanks to your market survey product, the survey of our customers was a huge success. None of the members of our executive board had any previous experience in this area. Several of them were skeptical about our ability to obtain really useful information. But by simply following your comprehensive step-by-step approach I was able to successfully guide the group through the entire process. Every member of the executive board was blown away by the quality of the outcome and is now fully supportive of our plans to respond to the results. Bernie Perry Jeffersonville, IN www.ClearThinkingCourse.com

Marie, You've done the business world a huge favor in putting together this excellent package on using surveys and questionnaires to find out exactly what people want to know, buy, or have done. I've found in my businesses that the fastest and easiest way to find out what my customers want is to simply ask them. And now with your guidance and experience anyone can learn the fine art and science of using surveys to find out exactly what people want. I recommend your program to every business person I know, it's terrific! Mark Hendricks Trilby, FL Author, Speaker, Success Coach Software Developer, JV Specialist www.TheMarkHendricks.com

"A Significant Increase in Sales Just for Asking a Few Simple Questions" I knew that marketing to my existing customers in my "brick and mortar" business was easier and less expensive than finding new customers, but what additional services would they buy from me? What else did they want? Well, it dawned on me that all I had to do was ask them - but I didn't know exactly what to ask or how to go about doing it. After opening the Market Survey Mastery Quick Start Guide it was just minutes until I was qualified to actually send out a short, highly effective questionnaire to my clients. What happened? My customers got exactly what they wanted, and I got more profits, better relationships, more referrals, and . . . more knowledge about my market that I can use to outmaneuver my competition. I'm highly recommending Market Survey Mastery to anyone that wants to be part of a successful, growing business (except my competitors, of course). It's definitely one of the top three essential tools in my "business toolkit". Bill Thomas Westminister, MD www.MdRoofingServices.com

   "Marie Kane has been a tremendous resource to Pathway Communities, Inc., formerly Peachtree City Development Corp., for over 20 years. There have been many issues that have arisen in which, without her professional advice, it would have been difficult, if not impossible, to get through well. 

   Once Marie takes on a job, she gives it her all. There is not one assignment Marie has ever undertaken for our company that she has not diligently and enthusiastically seen through to a total and successful completion."

Steve Black, President and CEO, Pathway Communities (Retired)
Pathway Communities is an industry leader in planned communities and is the developer of Peachtree City, GA, which is recognized as one of the best planned communities in the nation, as well as other premier developments.

   "Having previously used Marie, I came back to her at the next opportunity when a need arose more recently because she is darn good at what she does. Marie has an incredible ability to help sort out a situation and propose a clear, well-defined action plan in a very short time."

Peter Nicholas, President, TIGHITCO, Inc.
Tighitco manufactures engineered products for the aerospace, defense, power generation and marine markets focused on thermal and acoustical insulation composite parts and sheet metal assemblies.

   "I would recommend your services to any organization. From the pre-work to the final product, the process worked well and you were able to help us realize our potential.

   Everything we had hoped to accomplish during the working session and into the future has been achieved. We look forward to working with you again in the near future and will keep in touch as we progress with our plan and build on our success."

Kimberly A. Fantaci, Executive Director, American Woman's Society of Certified Public Accountants

   "Megadoor has been using Marie Kane's services since 1999. Marie has seen a more than doubling of our company in this time period. She has been instrumental in making this hard transition much less difficult and has been involved in many aspects of our business. Above all she is a good friend and an invaluable outside look at our company."

Ulf Petersson, President and CEO, Megadoor, Inc.
Megadoor, Inc. is a manufacturer and installer of overhead doors for civilian and military aviation, mining, aerospace and others with similar needs, including the door to the space shuttle bay.

More Testimonials
for Market Survey Mastery

Congratulations! You've just found the key set of tools that can propel your business from where it is now to the next level and beyond. Uncovering the wants, needs and desires of your target market is frequently left to chance and blind hope instead of using focused, organized approaches. Market research needn't be hard or boring. It can be fun and powerfully enlightening. Marie has drawn from over 26 years experience as a business consultant to small and medium sized businesses to create an indispensable manual and comprehensive collection of specific checklists and practical guides. These tools allow you to bring the wants, needs and desires of your target market into crystal clear focus. So be brave! Uncover what you need to know about your current and potential customers. Do it now! Make this investment in your business and become a true Market Survey Master! Dr. Ron Capps The NicheProf Skidmore, MO

Hi Marie, The information you provide in Market Survey Mastery is mind blowing. I have run a couple of surveys in the past and I followed the results that I came up with and I didn't have much success. But just a few minutes into your Quick Start I guide I discovered why the surveys I had run in the past didn't give me the edge I was looking for. When you do a survey wrong you will get the results you want, but not the results you NEED! I was doing them completely wrong but didn't realize it at the time. I figured this out from just the Quick Start guide! After seeing this, I kicked myself in the rear and I started poring through your comprehensive manual. In a surprisingly short time, I knew all the right things to do when running a survey. Actually, I think I know enough now to start my own survey business. All I can say is THANK YOU. I can see a change in my marketing strategy and a jump in my income in the near future. Randy "The Hermit" Baustert St. Thomas, VI www.StartingSteps.com PS - To me, your bonus interview with Terry Dean, alone, was worth the price of this package.

Hi Marie, Wowser! That's the first word that came out of my mouth as I read the manuals and watched the video for Market Survey Mastery. I am truly blown away. When you first told me you were releasing Market Survey Mastery, I was excited because, as The Teleseminar Coach, I use surveys extensively to find out what my list and clients want to know. But to be honest, I doubted whether I would learn anything more than what I was already practicing. I am proud to say that I WAS WRONG! I learned so much that I'm anxious to get going on a whole new approach to pre-teleseminar surveys. The Quick Start Guide pointed out that I have been missing 2 whole ways to use surveys for teleseminars. But my absolute FAVORITE part was The Survey Project Action Guide. This hands-on "workbook" for planning and implementing my surveys is so indispensable that I actually printed it out and have it sitting on my desk where I can reference it at any time. I just fill in the blanks and my survey plan is ready. I've been missing so much! Thank you for the knowledge, experience, and attention to detail you have poured into Market Survey Mastery. It is truly a quality package and I know that my teleseminar coaching clients will greatly benefit from it. I intend to tell them about it since they will be implementing surveys in their teleseminar ventures as well. Cindi Dawson Staunton, VA The Teleseminar Coach www.TeleseminarSuccessSystem.com

1. One Issue per Question 

   Address ONE issue per statement or question. Otherwise, people might agree with part of the statement and disagree with the rest and since you have no way of knowing what they were thinking, your data is of very limited value.

   For example, if you look carefully at the statement, “I am willing to utilize public transportation and ride-sharing (car pooling) to commute to work and for non-work related events,” you discover that you actually have 4 separate issues here. 

• Are you willing to utilize public transportation to commute to work?

• Are you willing to utilize public transportation for non-work related events?

• Are you willing to ride-share (car pool) to commute to work?

• Are you willing to ride-share (car pool) to non-work related events?

   You must be careful to address each one separately because otherwise you will not get the accurate information that you need. Your questions must be short, specific and clear.

As simple as this may sound, it is easy to make a mistake in this area and you must be very careful. If you write the word “and” in your question or statement, double check it to make absolutely certain you’re not bundling two issues together.

2. Know Your Marketplace

   Be familiar with the basic demographics of your survey respondent group. If you don’t know this to begin with, you can explore it by using surveys and then run another survey campaign to research the specific issues that will be better tailored to your customer and prospect base. 

   You would, for example, approach retirees in an entirely different manner than you would college students. You would use, not only different survey delivery methods, but also may choose to use different question and response scale formatting, depending upon what would work best and most appeal to your particular respondent group.
 
   Know your audience. If you don’t know it, that’s the first thing you will want to explore. That’s part of the beauty of doing a survey campaign that allows you to build a relationship with your prospects and customers.

   Keep in mind the likely sophistication level of your target audience and create your survey accordingly.

3. Make your directions clear, concise and direct. 

4. Be consistent in your visual presentation. 
Although you may choose to vary your question format and question topics to avoid a response set, you will want to provide visual consistency in other areas so that you do not confuse your respondents. If you have listed answer space vertically on the left side of the paper, or on the right side, keep it consistent. 

   Present your instructions throughout the survey in a style and format so that they are consistent with one another, yet different from the formatting of the survey questions themselves. Italicize them, bold them, give them a larger font, put them in a box, or whatever else you like, just make them easily recognizable for quick reference. 

   Although you want to make the appearance of your survey interesting and appealing, you will want to be careful not to overdo the use of color. Color accents are nice, but use them in a consistent manner and do so sparingly. White space is good. Don’t crowd anything together. Place only one question or one answer on each line. 

5. Make the survey user-friendly. Keep it easy to understand and complete. If you will need to have your data entered manually by staff (or yourself), keep this in mind when you are in the design stage. Arrange the formatting so that it will be easy for your personnel to access the data later.

6. Have someone else not only edit your survey before you send it out to your test group, but also have them evaluate it on its appearance and the ease with which they were able to understand and follow your directions. 

   You may describe something in a way which appears, to you, to be crystal clear, but others may interpret your instructions in a way you didn’t intend. Let a fresh set of eyes look at what you’ve written. 

More Testimonials
for Market Survey Mastery

Dear Marie, I've been using surveys as part of the market research strategy for my businesses. I thought I was rather educated on the subject. After all, how many ways could there be to use surveys? You just use it to get the data that can be analyzed further and applied to improve your product, right? Boy, was I wrong! After reading your Comprehensive Manual for Survey Mastery and watching the video in "Market Survey Mastery", I realized that I have used maybe 5% of the potential of surveys. Now I know that surveys can be used for much more than just collecting data. And thank you for your invaluable tip about the size of the test group that would be sufficient even for larger markets. I always thought that if you're trying to evaluate larger markets (with millions of potential customers) that you have to survey many thousands of people. I thought that otherwise you just wouldn't have sufficient representation from that market to make any substantive conclusions about the prospects' needs and wants. But, based on what you taught me about sampling, now I know that isn't necessarily so. What a relief! It was always a big headache for me to construct the right questions for surveys. You want to ask your audience so many things and at the same time you have to make sure that the survey is short and the questions are concise and straight to the point... Such a pain in the neck. I couldn't believe my eyes when I saw over a dozen actual survey templates that I can just copy from your Quick Start Guide and get the whole survey done in minutes. Hurray! Oleg Ilin Attleboro, MA Author of publications "The 10 Most Dangerous Internet Scams You Absolutely Have to Know About" and "Your Family's Online Safety - 22 Bulletproof Rules To Protect Your Family" http://family-safety.OnlineWorldSecurity.com

Your Market Survey Mastery is amazing! Your Quick Start Guide makes it so easy to start creating your own surveys. We were really impressed with the Comprehensive Manual for Survey Mastery. Chapter 4 provides excellent information on getting survey participants. This will help anyone building a business with or without an existing subscriber or customer database. The checklists that you provide really help us to quickly create good surveys. In Market Survey Mastery you say "The time to find out that the marketplace isn't interested in the product you have in mind, or is interested, but unwilling to pay what you would need to make the product profitable, is before you embark on actually developing and producing that product." This is so true and Market Survey Mastery makes it simple for people to perform this valuable research. Thanks for a great product! Lori Steffen and Jeff Wark Baltimore, MD www.ecorepreneur.com>Create Content Quickly

The Key Steps to Conducting High Impact Market Surveys

(A condensed excerpt from a chapter in Market Survey Mastery)

  Market research surveys are an effective and economical tool and strategy, to not only gather information, but also to establish and maintain a relationship with your customers and your market at large. It’s not hard to do once you know how with the help of Market Survey Mastery!

Step 1 – Establish objectives and target

  It is absolutely critical to establish your objectives and target group for each market/customer survey you implement. Companies sometimes put some questions together and send them out without getting clear about who they need to survey and why.

A clear focus and purpose for the survey has everything to do with what questions you ask on the survey, how you reach your audience and everything else about a particular survey. Skip this step at your peril! Here’s the process I ask clients to go through to get clear on their survey objectives and target.

  Who is your target market for each survey? Ask yourself, who exactly is our survey focused on? Who would have the knowledge or perspective to give us quality, informed responses about this topic? What characteristics are shared by our target market for this survey?

Step 2 – Determine who needs to be on your survey project team

  If you have a marketing department or other people in your company who should be involved in this process, now is the time to select those people. Ideally you want to create a survey team that includes one person from each department or function that will be involved in any aspect of the use of this survey.

This includes people whose responsibilities are marketing, customer service, product design, product revision and anyone else who can be helpful in any of the steps shown in the survey process. While this will take a little more time on the front end, it will vastly improve the usability of your survey and your follow-up decisions and actions.

Step 3 – Decide how you will recruit participants

  Once you have determined who you will be surveying, your next step is to determine how you will reach them. It’s important to match your method of reaching out to them with your target population. For example, you would not announce the survey using e-mail if your target population is not a major user of e-mail.

Similarly, if your target population has some unique method of communication that is strongly specific to that group, for example teenagers and text messaging, then you would want to consider taking advantage of that.

Step 4 – Select survey format and delivery methods

  Select the format and the delivery option that most closely fit with the best method for reaching potential participants, which is in turn directly related to who you selected as your target for the survey in step one. The most common format choices are either paper or digital with further subdivisions within each of these major choices.

With the advent of inexpensive, full function, web-based survey platforms it is more common today to see surveys being done digitally unless that does not fit your target population. The key is to ensure that your choices here and in step three match the habits and preferences of the target group you selected in step one and that you have considered the pros and cons of each choice.

Step 5 – Create survey project schedule

  Creating a survey project schedule may sound like a lot of work, but it doesn’t take long and it will save work in the end as well as improve the collaboration of all parties involved. Depending upon the survey, the detail in the action plan may be minimal or it may be more extensive.

Step 6 – Decide needed response rate and incentives for participation

  Determining the response rate you need simply means deciding how many responses to the survey you need in order for it to be an acceptable sample size, that is a sample that you can reasonably believe is representative of the target group you’re surveying.

It is also crucial that you choose a method for reaching out to your target group, to ask them to take the survey, which does not automatically bias your sample. Decide if you’re going to offer a gift as a thank you for participation. If so, you must decide what the gift will be and how the gift will be delivered. Digital is often a choice with web based surveys because it can be automated and very little cost.

Step 7 –Interviews to get input for questionnaire design

  This is step in survey design that most companies don’t do, which is unfortunate because you can gather valuable data from these interviews by themselves, as well as discovering areas to explore in your written survey that you would never have thought of without the interview input. Interviews can also be the primary or only data gathering method if you wish.

Step 8 – Create your survey

  Based on all the preceding steps, create your written survey. It may be one question or 10 questions. They may be narrative or multiple choice or other formats. The stronger your existing relationship is with your survey target group, the more likely they are to take the time to answer more questions.

Conversely, if your survey is to your market at large in a situation where you don’t have a strong brand presence and ongoing relationships, it’s best to keep it very short as they are more likely to be willing to do it in this case.

Step 9 – Pre-test survey, revise as needed

  Get access to a small sample of your target group. Get them to agree to “test drive” the survey for you. Administer the survey to them and then get their feedback on it either by discussion or by having them immediately fill out a “survey on the survey”. Based on this feedback, revise your survey to eliminate any confusion in format, instructions or wording of questions.

Step 10 – Distribute survey, collect responses

  This one is self explanatory.

Step 11 – Analyze data, determine actions

  This is a crucial step in the process where many companies fail. The data won’t do you any good if you don’t find out what it told you, decide what your response should be and take the appropriate action. Using online or desktop survey software makes it easier to compute survey results and see quickly what the patterns in the data are.

Step 12 – Follow up communication to participants and your staff

  Very few companies do this well, which is most unfortunate as it makes a big difference in building a relationship with your target group, whether current customers or your market at large. People like to be asked their opinion, but most only want to be involved if what they say matters.

Communicating what you discovered and what you intend to do about it (as appropriate), to those who took the time to take the survey, lets them know you’re serious about what they say and about serving them well.

Step 13 – Determine what the next survey will be about and repeat beginning with step one

  Based on what you uncover in each survey, you should determine what needs further exploration on the same topic or what new topics or segments of your market you should explore.

Think of the process as a series of short surveys that over time constitute a dialogue with your customers and your larger market. In this process you find out more about each other and build trust and credibility.

  People and businesses want to do business with those they know like and trust. There’s real impact on your bottom line by doing surveys the strategic way. You can use surveys to support your market relationship building process if you understand that surveys are about more than just gathering market intelligence and customer feedback. 

More Testimonials
for Market Survey Mastery

Thank you Marie! Your Market Survey Mastery quick start guide was just what I needed to conduct a successful online survey. You saved me from making a critical mistake and helped me get an accurate understanding of what my website visitors were looking for. Market Survey Mastery is everything you promised and more! Stephen Ayer Winchester, MA www.trafficroundup.com

"You Completely Reveal How To Drive Sales With Just A Few Simple Questions!" Marie, You really blew me away with Market Survey Mastery! Not only do you demonstrate how to make more money by implementing surveys, you walk me through the process from A-Z leaving nothing to chance. I was so impressed with the simple, yet professional easy-to-follow presentation. And your thoroughness on the subject leaves no room for competitors. From you, I learned... - How to use surveys to verify a market really exists (this alone saves thousands of dollars and hours of wasted effort)  - How to build relationships with new subscribers to give them exactly what they need - How to boost my return from a campaign by asking follow up questions  - How to ask the right questions that ensure accurate unbiased responses You have established yourself as the "Survey Queen!" Each of the manuals lets me go as deep as I want into the world of business intelligence without feeling overwhelmed. This product will work for anyone at any level of business. Great job! David Perdew Eva, AL Corporate Consultant and Software Developer

Marie: Finally a step by step guide... How To Use Surveys For Market Research. This is the one question that every serious marketer needs to explore if you are going to have a successful business. How can you know the market, if you don't ask the market? You have created a step-by-step survey process that anyone who is looking to ask the market what they are thinking, wanting and needing can not only get it done effectively, but also you give an executable road map for what to do after the data has been gathered. Asking better questions is the sure way to get better answers from the marketplace. The examples and many methods that you provide for extracting feedback are brilliant. This is a step-by-step executable program that every business owner should implement. The who, what, when, why and how is covered. You didn't miss anything! This is great for anyone that is looking to know more about their market than they have ever known. You have shown the way to to use this process to increase customer response and company profits exponentially. Great job on making meaningful market research accessible and doable! David Bullock Murfreesboro, TN Leading corporate consultant and marketing expert, internationally known expert on testing market messages and improving sales and profits. www.DavidBullock.com